Unfortunately, I don’t have one of those stories where I picked up a camera at 3 years old and knew it would be my profession.

Always had an eye for fashion, though ;)

That’s such a lovely thing to say” is often the response to my observations that, quite frankly, would just be too painful to contain.

The way I take photos is really just an extension of that instinct. Seeing something wonderful and being unable to shut up about it. Beauty, humour, tenderness, REALLY GORGEOUS UPHOLSTERY, and ideally all in the same frame. Photographing gives my adoration somewhere tangible to go. One of the many reasons I only shoot film.

I take your photo like I am in love with you. Because I am.

I favour observation over direction and let stories reveal themselves. Strange little coincidences, fleeting expressions, beautiful moments that actually happened. Photos that feel more like a cinematic memory than the result of a photoshoot. PLUS YOU GET TO ACTUALLY ENJOY YOUR DAY!

P.S. I haven’t mastered professionalism yet, so we will probably become besties...

Photography came into my life as a way to give my compliments somewhere to go.

FRUITY FEEDBACK

“They say the creative adult is simply the child who survived, and I like to think of Fruitcakes that way. I’ve always had a hypersensitivity to the things that make life fun and interesting, even when it’s not.”

— Me

Fruity by name,
Fruity by nature.

I didn’t set out to be a Christmas cliché.
Y’all started it.

Fruicakes is so much a part of me that I don’t know where it ends and I begin. And I wouldn’t have it any other way…